Back In The Saddle

Well, I'm baaaack! For those of you who followed my blog on the LVN website, this will be my new home for now. As you've probably heard, I was laid off last week in another round of cost-cutting. The traditional publishing business is indeed going through some major changes and challenges.

The Tribune Company, one of the largest media companies in the country, filed for Chapter 11 bankruptcy protection yesterday. The publisher of the L.A. Times, Chicago Tribune, and Baltimore Sun cited a "perfect storm" of circumstances that led to the move. That storm includes a sour economy, coupled with an overall shift in the way people seek out news and information.

To an extent, that's what happened to me... While we'd made some very progressive and positive moves to improve the operating performance of LVN, the newspaper is part of a group of papers where the bottom line was evaluated as a group. Thus, the decision was made to go with a regional publisher set up where each publisher would be responsible for a number of properties. It, essentially, boiled down to logistics in terms of which publishers were retained and which were laid off.

So it goes in these rough and tumble economic times... And that leaves me at a crossroads. For the time being, I'm still plugged in to the Fernley community. I plan to resume coverage of the various events and happenings in and around town. If you received an email alert concerning this blog post, I would appreciate your subscribing to this blog, as I'll be rotating through a list of email contacts every week or so. Also, please forward a link to this blog to anyone whom you believe would be interested.

I'll also be looking at some ways to monetize this blog, but any revenue derived will be dependent upon the number of eyeballs I can attract. No, this won't become the Fernley Enquirer, but at times it may be a bit irreverent. My mission hasn't changed, just the method of delivery.

Stay tuned...